SIMPLIFY THE COMPLEX ALTERNATIVE IDENTIFIER MARKET
Manage, implement, and configure multiple partner IDs through an easy to use, self-serve UI.
Identity Management.
DELIVERED.
Meet Identity Hub: Simplified ID Management for Publishers
Centralize, implement, test, and optimize alternative identity approaches for scale and performance. Identity Hub is a leading ID management tool for publishers that leverages specialized technology infrastructure to simplify the complex alternative identifier marketplace.
GET IN TOUCH WITH OUR IDENTITY HUB TEAM
Contact UsDrive monetization in cookie-restricted environments with specialized technology
Optimized Performance
EASILY UNDERSTAND WHAT DRIVES SUCCESS
Robust testing capabilities with detailed reporting for an optimized alternative ID strategy.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Premium Demand
DRIVE MONETIZATION IN COOKIE-RESTRICTED ENVIRONMENTS
Connect seamlessly with buyers to drive programmatic revenue.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Partnering across the industry for scaled, standardized addressability
Helping steer the industry towards privacy-Forward addressability
Partnering With Many Of The Leading Alternative Identifiers In Market Today
Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD client roster
KEVIN DONKER
PRODUCT LEAD PROGRAMMATIC
OMD NETHERLANDS
OMD NETHERLANDS
205%
UPLIFT IN REACH1
16%
UPLIFT IN VIEWABILITY
21%
UPLIFT IN CT
1Compared to targeting via DSP