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SEE WHAT WE BUILT FOR DENTSU

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TRANSPARENCY

Transparency Matters

Transparency matters to this global advertising agency. And, the flexibility of custom supply path optimization (SPO) partnerships have helped make Dentsu and PubMatic a winning team. Together we have built solutions that deliver for global brand clients, with transparency, data, and value at the core.

Learn more why brands should embrace supply path optimization now:

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CUSTOM
SOLUTIONS

Supplying the Data

Now, more than ever, data is the fuel that drives success in advertising. With PubMatic, Dentsu leverages sell-side data, giving customers greater reach, less leakage and better match rates. The agency has opened up more inventory to their brands, at greater savings.

71%
VIEWABILITY

Proven Results

Advertisers get better results through the Dentsu/PubMatic programmatic partnership. See how one brand achieved 71% viewability:

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There are a lot of programmatic solutions and products that assist us, but the key one is PubMatic's supply infrastructure. We can tap into that to get transparency on supply and ultimately make the supply chain super transparent. Also, within the addressability space, we can apply that data onto the inventory to get that scale and make this meaningful impact.

ZAC SELBY PROGRAMMATIC SOLUTIONS DIRECTOR DENTSU

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SEE WHAT WE CAN BUILD FOR YOU

Samba TV Building omniscreen targeting results for brands
Xiaomi Building strategies to grow CTV revenue
True Digital Building unified demand for streaming media
Dentsu Building sell-side transparency for brands

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