Transparency matters to this global advertising agency. And, the flexibility of custom supply path optimization (SPO) partnerships have helped make Dentsu and PubMatic a winning team. Together we have built solutions that deliver for global brand clients, with transparency, data, and value at the core.
Learn more why brands should embrace supply path optimization now:watch video
Now, more than ever, data is the fuel that drives success in advertising. With PubMatic, Dentsu leverages sell-side data, giving customers greater reach, less leakage and better match rates. The agency has opened up more inventory to their brands, at greater savings.
Advertisers get better results through the Dentsu/PubMatic programmatic partnership. See how one brand achieved 71% viewability:learn more
There are a lot of programmatic solutions and products that assist us, but the key one is PubMatic's supply infrastructure. We can tap into that to get transparency on supply and ultimately make the supply chain super transparent. Also, within the addressability space, we can apply that data onto the inventory to get that scale and make this meaningful impact.
ZAC SELBY PROGRAMMATIC SOLUTIONS DIRECTOR DENTSU