Samba TV, a leading provider of omniscreen data and analytics, helps advertisers target a changing audience that is fragmented across channels and content. They worked closely with their partners at PubMatic to help deliver true audience incrementality and frequency optimization across omniscreen advertising campaigns.
Find out how to increase reach with CTV campaigns:learn more
PubMatic leveraged its global premium publisher relationships to deliver advanced audience targeting. Together, they matched PubMatic inventory with bespoke Samba TV audience segments — cricket and sports fans — on behalf of client KO Sports, for a high- value T20 Cricket World Cup campaign. Data, insights, and partnership brought together the right audience and the right content to deliver results.
See how innovative new solutions help target smarter:learn more
KO Sports reached an additional 161,000 users in conjunction with their existing connected TV buy, which represented 42% incremental audience reach in addition to their CTV campaign.
YASMIN SANDERS MANAGING DIRECTOR SAMBA TV