ADVANCED TARGETING.
DELIVERED.

Meet Audience Encore: Reach unique audiences with addressability at scale

Utilize first-party audience segments and alternative identifiers to drive performance.

Brand and agency-side buyers have determined that first-party data strategies are a key to long-term addressability success. That’s why PubMatic is expanding the capabilities of Audience Encore, an audience buying platform for buyers that enables publishers and data owners to identify future-proofed audience segments based on first-party data and alternative IDs. Audience Encore unlocks leading data providers’ and premium publishers’ audiences, helping buyers utilize unique data from specialized verticals, direct from the source.

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Superior revenue for publishers and data owners, superior ROI for buyers, with or without third-party cookies

FOR DATA OWNERS

DRIVING REVENUE AND EFFICIENCY

Maximize data sales seamlessly

Connect directly with buyers to maximize efficiencies and drive incremental revenue.

Your data, your rules

Take a privacy-by-design approach to your data by transacting on Deal IDs for the utmost control.

Future-proof your data business

Push data based on any leading identifier of choice and active across the open internet.

Understand data usage and optimize in real-time

Granular insights at your fingertips.

FOR PUBLISHERS

DRIVING REVENUE AND ADDRESSABILITY

Maximize your greatest asset at scale

Connect directly with buyers to extend your audience and drive revenue.

Your data, your rules

Take a privacy-by-design approach to your data by transacting on Deal IDs for the utmost control.

Drive revenue in cookie-restricted environments

By leveraging Identity Hub, you’ll expand buyer addressability across leading alternative identifier approaches.

Understand campaigns and optimize in real-time

Granular insights at your fingertips.

FOR BUYERS

DRIVING PERFORMANCE AND SCALE

Unlock addressability at scale

Access and activate premium publishers’ first-party audience segments, including alternative IDs.

Utilize unique audience segments from specialized verticals, direct from the source

Extend reach across the whole open internet.

Leverage our unique publisher network for better performance

Close connections to publishers scale up match rates and scale down tech fees.

Understand and optimize in real-time

Unlock detailed and nuanced reporting.

Partnering with data leaders across the industry

Helps data owners, publishers and buyers activate audiences

Future-proofed activation

Granular control

Unique audiences

Flexible and transparent

Hear from our customers

We have a great relationship with the Ad Solutions team at PubMatic and this partnership has produced another successful campaign due to the strength of Audience Encore. The team at PubMatic did a great job of curating custom segments that drove scale and value for our client and contributed to a successful campaign. This combined with the deal API tech integration between PubMatic and DV360 really did simplify the process for our traders to activate in real time.

JOE CAMP
SENIOR MEDIA PARTNERSHIPS MANAGER, DENTSU
View Case Study

Resources

Don’t Let Google’s Delay Crush the Post-Cookie Future
Blog- audience encore
Introducing Audience Encore: PubMatic’s Privacy By Design Approach to Audience

Questions? We are here to help.
Our team of experts can talk to you about Audience Encore.

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