Programmatic has become a central part of digital media buying strategies, as it creates workflow efficiencies while the audience and data targeting capabilities improve campaign performance. With PubMatic's programmatic ad buying platform and solutions, buyers can transact on all inventory in the specific sales channels that are best suited to accomplish their goals of achieving increased ROI, at scale, within quality environments.
EXPLORE OUR PROGRAMMATIC BUYER PRODUCTS
PUBMATIC SSP
FOR BUYERS
The PubMatic SSP brings premium inventory, next-gen addressability and transparency to buyers, so you can drive ROI across the channels and formats that matter: including CTV, online video, mobile app, web, and beyond.
CONNECT
FOR BUYERS
Connect brings you closer to your customer with efficient, ROI-driven data targeting on the sell side. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted — putting you ahead of the competition, today and tomorrow.
GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.
ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM
KEY CAPABILITIES
Analytics & LLD
Auction Packages
Inventory Discovery
Inventory Quality
PMP & PG
SPO
Measurement