Our real-time, automated solutions track every creative and scan not only for security violations like malware, auto redirects, unsafe JS but also for quality violations like auto audio and video ads, in-banner videos (IBVs), popups to ensure we can filter out contentious ads before they get displayed on site.
Helping Publishers Safeguard Their Inventory
Leveraging both automated and manual processes, we help safeguard publishers’ audiences across channels, screens and ad formats, allowing them to proactively address ad security, brand safety threats and protect the end user experience.
GET IN TOUCH WITH OUR AD QUALITY TEAMCONTACT US
How We Do It
REAL-TIME CREATIVE SCANNING
PubMatic uses proprietary technologies in collaboration with industry leading ad quality enterprises like The Media Trust and Confiant. Our dedicated brand safety advertising solutions not only scan tags and creatives, but also provide self-service tools to review and update creative classification. Our dedicated ad quality operations team is also available round the clock to address any mission critical violations.
Only when all sides are working together to improve ad quality will we start to move closer to a solution for the industry and for our audiences.